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Guidebook on Reopening Your Business After COVID-19

To assist you in preparing and planning for the road ahead, we've created this ebook for you. It is our hope that this can be a resource for your business in providing considerations, recommendations, strategies and best practices on how to successfully reopen your doors once again.

We're Here to Help

As we all try to navigate these uncertain times, we want help our community in any way we can. We’ve put together this resource center to compile latest news updates, industry resources, training materials, mental/physical health tips and more to help you and your practice.

Updated on May 22, 2020


National COVID-19 News/Information

CMS Recommendations for Re-opening Facilities to Provide Non-COVID-19 Healthcare
Recommendations from the Centers for Medicare & Medicaid Services on re-opening facilities to provide routine healthcare consistent with public health information and in collaboration with state public health authorities(Read More)

CDC Strategies for Optimizing PPE Supply
Optimization strategies for personal protective equipment from the CDC when supplies are stressed, running low, or absent(Read More)

AAO Ophthalmic ASC Checklist for Reopening
Administrative, clinical/infection prevention, life safety, sterilization and pharmacy checklists for ophthalmic ambulatory surgery centers from the American Academy of Ophthalmology(Read More)

CDC Information on Counterfeit Respirators
How to identify and determine counterfeit and non-NIOSH approved respirators circulating on the market. (Read More)

American Dental Association COVID-19 Center - JUST ADDED!
Helpful guidance from the ADA, applicable to many within the optical industry, including information on SBA loans, practice resources, safety and clinical considerations, mental health and more. (Read More)

Optical Industry COVID-19 News/Information

Reopen Eyecare from Vision Industry Leaders and The Vision Council - JUST ADDED!
A comprehensive resource to help eyecare providers navigate the complex journey from shutdown back to "new normal" business conditions with practical insights and a collection of best practices, protocols, tools and tips for reopening a practice and maintaining health until conditions improve(Read More)

FDA Guidelines for Remote Ophthalmic Testing and Monitoring
Temporary guidelines from the FDA for remote ophthalmic assessment and monitoring devices during the coronavirus disease crisis. (Read More)

American Optometric Association COVID-19 Updates
AOA patient care guidance and resources for doctors of optometry on the Coronavirus/COVID-19 crisis(Read More)

The Vision Council COVID-19 Resources
The latest information from The Vision Council's COVID -19 Implications updates, derived from selected government and public sources(Read More)

Eyecare Business News Interview with ITR Economics CEO + Chief Economist Brian Beaulieu
Expert analysis on how COVID-19 will affect the eyecare economy for the remainder of 2020 and when recovery will begin(Read More)

Review of Myopia Management on Children’s Screen Time During the COVID-19 Outbreak
Tips and at home alternatives to increased screen time many parents are facing during the pandemic. (Read More)

Review of Optometric Business Toolkit for Reopening - JUST ADDED!
Articles and resources that address each of the critical points you need to consider including reopening your practice, staying cash flow positive, telemedicine and increased competition. (Read More)


Other Optical Industry Resources

Jobson Coronavirus ECP Studies
Results from the latest wave of Jobson’s Coronavirus ECP surveys from the optical industry(Read More)

Invision Magazine COVID-19 Resource Center
COVID-19 resource center for ECPs with Invision’s weekly webinars, industry press releases, and the latest headlines(Read More)

Vision Monday Coronavirus Briefing
COVID-19 crisis response tactics, press releases and industry news from Vision Monday(Read More)

Eyecare Business COVID-19 Resources
Updated information surrounding COVID-19 from Eyecare Business including weekly roundups, surveys and industry news(Read More)

IDOC Resource Center
COVID-19 information including articles on reopening, human resources, finance, marketing, practice management/leadership, government and vendor resources from IDOC(Read More)

PECAA COVID-19 Optometry Resources
COVID-19 optometry resources including financing, human resources, telemedicine, communication, vendor support, vendor education and FAQs from the Professional Eye Care Associates of America(Read More)

HEA Power Up Recovery Reboot Series 
Six part download and video series on strategic guidance and tactical checklists for optimizing recovery upon reopening(Read More)

Nassau OOGP COVID-19 Information and Updates
The latest news to support your practice from Nassau Oregon Optometric Group Provider(Read More)

American Academy of Ophthalmology COVID-19 Coronavirus and Eyecare
COVID-19 resources for ophthalmologists, practice management, eye health patients and news from the AAO(Read More)

ROB COVID-19 Practice Survival Center
Practice tools and help from Review of Optometric Business updated each week(Read More)

ADO Practice Solutions COVID-19 Rebound Program
Marketing rebound program to help IECP’s counter the effects of economic downturn due to COVID-19 from ADO Practice Solutions(Read More)

Walman COVID-19 Help Line and Resources
Complimentary resources and experts available to help navigate reopening, staffing and payroll, payment terms and programs, patient communication and government assistance(Read More)

American Academy of Optometry COVID-19 Hub
The latest information on optometric care, safety for practitioners and the general public as well as updates from industry partners(Read More)




General Education/Training Resources

ODs on Facebook Online CE Program
Online CE courses for you and your staff, and web-based ABO and NCLE exam preparation modules. (Learn More)

Online CE Training for ECPs from OptiCampus
Free online education and resources for optometrists, opticians, lab technicians, and ophthalmic personnel from OptiCampus. (Learn More)

SECO University COPE Trainings
Online learning for the optometric community at your convenience from SECO University. (Learn More)

E-Courses About Ocular Nutrition from MacuLearn
Nutrition and visual function certification for technicians as well as macular nutrition for visual function and AMD COPE accredited CE courses. (Learn More)

BluTech - Blue Light Certification - Complimentary blue light certification for your business from our partners at BluTech Eyewear. Use Password: ClearBluTech!

ClearVision Training Videos
A roundup of the most important training videos from ClearVision and our Dilli Dalli, BluTech Eyewear, Aspire Eyewear and Revo brands. (Watch Here)

Uppercut Academy Online Eyecare Training
Online interactive virtual training platform for eyecare professionals. (Learn More)

AOA 2020 Virtual Learning Livecast - June 24-27
More than 60 continuing education (CE) and professional development courses specifically designed for doctors of optometry, paraoptometric staff, and students during this four day Livecast. (Learn More)

Upcoming Webinars

eyeTHRIVE Webinar Series
A weekly, practical roadmap webinar series for getting back to business. (Register Here)

#Save2020EyeCare Power Hour
Join Gary Gerber each week as he discusses relevant and timely content you can use to ensure your practice comes through the other side of this pandemic. (Listen Here)

InsideVision Weekly YouTube Episodes
The New England College of Optometry (NECO) and Sector Media Group have launched a new online YouTube series, "InsideVision”, with content and conversation aimed at supporting ECPs and eyecare related businesses with actionable ideas and concepts for an advantageous return to business. (Listen Here)

Vision Expo Virtual EYE2EYE Series
Virtual panels and interactive conversations addressing current challenges in the vision community related to the COVID-19 pandemic. (Read More)

ROB and Shamir – The Effects of COVID-19 on Vision - May 28 - JUST ADDED!
Learn how to unveil new opportunities in your practice by building a compelling Rx solutions package that addresses consumer pain points from big-data learning. (Learn More)

Previous Webinars

#Save2020Eyecare Weekly Episodes
Gary Gerber's weekly Power Hour episodes discussing how to save eyecare this year. (Listen Now)

Review of Optometric Business Webinar Series
Part I: How to Manage a Slowdown or a Shutdown of Your Practice
Part II: Do You Need a Loan?
Part III: How to Reopen Your Practice
Part IV: Demystifying PPP Forgiveness

Invision Magazine
Weekly webinars hosted by Invision on how to lead your business through COVID-19. (Listen Now)

Marketing4ECPs Build a Strong Social Media Presence Post COVID-19
Discussions on the strategy of promotions, planning, discounting, partnering with vendors, and marketing your promotions. (Listen Now)

Solutionreach Webinar Series
Part I: Practice Comeback Plan Overview
Part II: Stage 1 "Do This Now" - Deep Dive and FAQs
Part III: Stage 2 "Ready to Reopen" - Deep Dive and FAQs
Part IV: Stage 3 "Thrive Going Forward" - Deep Dive and FAQs

The Vision Council Member Insights Webinar Series
Consumer behavior, what's happening in the industry, and market trends post COVID-19. (Register Here)

AOA COVID-19 Resources Webinar V: Practice Reopening Guidance
Paycheck Protection Program (PPP) update and optometry practice re-activation preparedness. (Listen Here)

eyeTHRIVE/GPN Webinar Series
eyeTHRIVE and a panel of experienced, active practitioners develop an early, actionable consideration checklist to prepare next steps for the road ahead. (Listen Here) 



National COVID-19 Health News

CDC Coronavirus Guidelines
How to protect yourself, what to do if you think you're sick, symptoms to look for, and more. (Read More)

CDC Recommendations for Cleaning/Disinfecting Your Facility
Everyday tips, steps to take when someone is sick, and considerations for employers upon reopening. (Read More)

CDC Infection Control Guidance for Healthcare Professionals about COVID-19
Guidance from the CDC on infection control, using PPE, hand hygiene, and more for all healthcare facility types. (Read More)

CDC Hand Hygiene in Healthcare Settings
The CDC’s statement for healthcare personnel on hand hygiene as well as frequently asked questions about hand hygiene for healthcare personnel. (Read More)

Eyecare Industry COVID-19 News

COVID-19 and Contact Lenses: The Facts You Need to Know
Evidence-based materials to help contact lens wearers, glasses wearers and eye care professionals understand the most important facts. (Read More)

Low Risk of Coronavirus Spreading Through Tears
Study published in the journal of the American Academy of Ophthalmology found no virus in tears of infected patients. (Read More)

Important Coronavirus Updates for Ophthalmologists
AAO releases information on coronavirus symptoms shown through the eyes. (Read More)

Eye Health and Safety at Home
Tips from The American Academy of Ophthalmology to maintain eye health while at home. (Read More)

The Vision Council Sanitization Operating Assumptions
Operating assumptions for cleaning frames and handling shipments per the Centers for Disease and Control Prevention and OSHA. (Read More)

eyeTHRIVE Safety Checklist Template for Reopening 
Safety policies, appointment procedures, disinfection routines, PPE policies, dispensary procedures, patient communications and frame cleaning guidelines. (Read More)

Wellness Resources

Headspace - Online Health & Wellness
Headspace, an online health and wellness resource, which focuses on online meditation, is offering US healthcare professionals, who work in public health settings, free access to Headspace Plus through 2020.  (Learn More)

National EAP COVID-19 Resources
Virtual support groups and mental health tools to utilize during COVID-19. (Learn More)

Apple's Tips on Cleaning Your iPhone
Best practices to clean each generation of iPhones. (Learn More)

Hakim Group Wellness Webinars
Wellness webinars to assist practices in tackling COVID-19. (Learn More)

Tips on Protecting Eyes from Screen Time
Helpful tips from Dr. Raj Maturi, the clinical spokesperson for the American Academy of Ophthalmology to share with patients. (Learn More)




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Financial Information

Small Business Administration Paycheck Protection Program
Loan information and lender forms/guidance from the U.S. Small Business Administration. (Read More)

The Small Business Owner's Guide to the CARES Act
A breakdown of the Small Business Administration's Loan Assistance program for small businesses. (Read More)

IDOC Financial Advice
Watch IDOC's Nathan Hayes as he discusses what to do if cash gets tight and advice on business loans. (Watch Here)

IDOC Financial Advice
IDOC Focal Point podcast with Nathan Hayes discussing options for practices to get through the coronavirus pandemic. (Listen Here)

Main Street Lending Program
Details on qualifications for the Main Street Lending Program, part of the broader Exchange Stabilization Fund, providing $600 billion of loans to small and medium-sized businesses. (Learn More)

SBA COVID-19 Small Business Guidance and Loan Resources
Coronavirus funding options, guidance for businesses and employers, local assistance and products/resources from the Small Business Administration. (Learn More)

Paycheck Protection Program (PPP): Round 2
How small businesses should move forward. (Read More)

SBA Paycheck Protection Program
Legislative approval to provide $310 billion to restart the PPP and keep workers on payroll while businesses may be closed(Read More)

Financial Tools

COVID-19 Financial Management Checklist
Review of Optometric business checklist of financial best practices during the crisis to ensure you are on track for a speedy recovery. (Learn More)

IDOC Business Disruption Calculator
IDOC Practice Finance Consultant, Nathan Hayes, demonstrates how to use the new IDOC Business Disruption Calculator to help you baseline your expenses and forecast your cash reserve and credit line needs. (Watch Here)

VisionOne Interactive Expense Spreadsheet
VisionOne interactive spreadsheet to calculate practice expenses in current climate. (Learn More)

Review of Optometric Business PPP Loan Forgiveness Calculator
Excel-based calculator for those who have secured a PPP loan with insight on reducing practice expenses, creating a new financial budget and monthly reviews of profit/loss vs. budgets. (Learn More)

Review of Optometric Business COVID-19 Practice Finances Impact Forecast
Calculate revenue, expenses and net profit with adjustments for COVID-19’s impact on your business from March-April and forecasted impacts for the remainder of 2020. (Learn More)

HR Information

Invision Magazine: Human Resources During COVID-19 Webinars
Invision Magazine's series of webinars on managing Human Resources during COVID-19. (Learn More)

Paid Sick and Family Leave Legislation in Response to Coronavirus
A breakdown of paid sick leave protections from the U.S. Government. (Read More)

ODs on Finance
ODs on Finance put out a list of 'what if' scenarios for those that are facing financial hardship at this time due to the coronavirus. (Read More)

Gallup Reports On What Employees Need from Leadership During COVID-19
Guidance on how to lead and inspire employees amid a global pandemic as well as five survey items to audit your leadership approach. (Read More)

PR Week Leading in the Era of COVID-19
How this era will define leadership for years to come from Red Havas’ CEO. (Read More)

CDC Re-Opening Decision Tree - JUST ADDED!
Online tool to assist employers in making (re)opening decisions during the COVID-19 pandemic. (Read More)




Telehealth Resources

AOA Webinars About COVID-19
AOA's webinar on dealing with the coronavirus and the Medicare Telehealth services available. (Watch Here)

EyeCarePro - GetSetCare
EyeCarePro's video telehealth for optometry free platform, GetSetCare. (Learn More)

EyeCareLive - Telehealth Services
Doctor-focused solution combining clinical experience and technology to give patients telehealth care from EyeCareLive. (Learn More) - Telemedicine Options
Simple, free and secure telemedicine solution to create your personal room and start practicing telemedicine today. (Learn More)

Marketing Tools

Marketing4ECPSs offers digital marketing solutions to the eyecare industry. (Learn More)

The Modern Eyesite Return to Routine Care Plan
Marketing materials to utilize while your business is closed. (Learn More)

Facebook Business Resource Hub
Tips, training and more to stay open and connected to customers during the coronavirus outbreak from Facebook. (Learn More)

EyeCarePro COVID-19 Practice Recovery Kit
Free campaign download to help your business get the word out that you plan to reopen, that your practice is safe, and what to expect as the “new normal”. (Learn More)

Other Tools & Services

VisionWeb's Online Ordering Service
Create and manage your spectacle lens, contact lens, and frame catalogs using information provided by the industry's largest network of ophthalmic suppliers. (Learn More)

Automeyes technology that uses your smart phone's camera to take optical measurements. (Learn More)

Health and Hygiene Signage from OMG Displays (Special Discount!)
Save 5% on health and hygiene signage, sneeze guards and other COVID-19 graphics from OMG displays by using this link! (Learn More)

Purchase Face Shields

Purchase Hand Sanitization Dispensers


Online Optical Selling/Virtual Try-On

Virtual eyewear try-on and online functionality solutions for eyecare providers.

Frames Data
Build an online virtual frame board solution, so your patients can browse frames from anywhere and purchase from your business.

Frame recommendation and virtual try-on solutions for online, in-store and omnichannel eyewear retailers.

Software solution to enable optometrists to set up a digital storefront.

Virtual glasses try-on with a photo or webcam, for online stores.



Marketing Assets

We are here to help you communicate your business status and available services during the COVID-19 pandemic. The imagery below can be easily saved to your desktop or mobile device, and then used on your own social media pages, in email, newsletters, or printed on posters/flyers for your business.



BluTech Assets

Screen Shot 2020-04-20 at 5-02-22 PM

Zoom Meeting Backgrounds


In-Store Graphics


The information provided on this website does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this site are for general informational purposes only. Information may not constitute the most up-to-date information. This website contains links to other third-party websites. Such links are only for the convenience of the reader, user or browser; CVO does not or endorse the contents of the third-party sites and the user should conduct their own research.