The next level of fit, style and durability

Kids are growing up and becoming a newer version of themselves.  Whether they are transitioning out of Dilli Dalli or just learning that they need glasses for the first time, Demi + Dash was created to help them define who they are while staying with a brand that is trusted by their parent. 

Demi+Dash_Group

Durability & Wearability


Demi + Dash was crafted using only the best materials and with special attention paid to durability and wearability.
Each sub collection features its unique, flexible hinge system designed to withstand active play and rough handling.

DE_Dusk_Red

Yes! I’d like to learn more about the Demi + Dash Collection.
Flexys3

The Flexyz

  • Flexes up down and sideways for added durability
  • Technology hidden in temple (no visible ripples)
  • Translucent TR-90 material
  • Adjustable core wire in temple
  • Eye sizes: 45-54
  • 6 styles

The 180s

  • Spring hinges flex 180 degrees
  • Acetate and metal styles
  • More grown up shapes
  • Fun pops of color & patterns
  • Eye sizes: 45-52
  • 8 styles
180s-1
ValuePropStickers_Durability

Durability

The Demi + Dash difference
lies in durability.
• Strong materials
• Advanced hinges

ValuePropStickers_Style

Style

Growing kids are looking for ways to express their personalities. Demi + Dash offers styles that look grown up—but not too grown up.

ValuePropStickers_Fit

Comfort

Demi + Dash was designed for a comfortable fit on growing faces. 
• Flared bridges
• SoftTouchTM

ValuePropStickers_Value

Value

Demi + Dash frames are a price value that will appeal to parents, with margins ECPs will love. 

ValuePropStickers_KidsExpertise

Pediatric Expertise

Input from pediatric specialists informed the
Demi + Dash designs.