Kids are growing up and becoming a newer version of themselves. Whether they are transitioning out of Dilli Dalli or just learning that they need glasses for the first time, Demi + Dash was created to help them define who they are while staying with a brand that is trusted by their parent.
Durability & Wearability
Demi + Dash was crafted using only the best materials and with special attention paid to durability and wearability. Each sub collection features its unique, flexible hinge system designed to withstand active play and rough handling.
The Flexyz
Flexes up down and sideways for added durability
Technology hidden in temple (no visible ripples)
Translucent TR-90 material
Adjustable core wire in temple
Eye sizes: 45-54
6 styles
The 180s
Spring hinges flex 180 degrees
Acetate and metal styles
More grown up shapes
Fun pops of color & patterns
Eye sizes: 45-52
8 styles
Durability
The Demi + Dash difference lies in durability. • Strong materials • Advanced hinges
Style
Growing kids are looking for ways to express their personalities. Demi + Dash offers styles that look grown up—but not too grown up.
Comfort
Demi + Dash was designed for a comfortable fit on growing faces. • Flared bridges • SoftTouchTM
Value
Demi + Dash frames are a price value that will appeal to parents, with margins ECPs will love.
Pediatric Expertise
Input from pediatric specialists informed the Demi + Dash designs.
