---
title: Exclusive Insights About Men's Eyewear Buying Habits
description: How do men choose their eyewear? How much are they willing to spend on glasses? Over 450 eye care professionals answered these questions and more for our whitepaper.
---

[![Clearvision_LTBLUE2020 copy-2](https://info.cvoptical.com/hs-fs/hubfs/Clearvision_LTBLUE2020%20copy-2.jpg?width=300&height=46&name=Clearvision_LTBLUE2020%20copy-2.jpg "Clearvision_LTBLUE2020 copy-2")](http://cvoptical.com)

## Increase your male patient capture rate

## with free, exclusive insights

![2020 ILLA](https://info.cvoptical.com/hs-fs/hubfs/2020%20ILLA.jpeg?width=800&height=593&name=2020%20ILLA.jpeg "2020 ILLA")

## Learn more about how

## men buy eyewear

We surveyed over 450 eye care professionals to better understand how men buy eyewear. Now we're taking those insights and giving them to the entire industry, for free.

Our whitepaper features informed data that can help your team sell eyewear to men including:

- Data on what men are willing to spend.
- What factors influence male buying decisions. 
- What men look for in their frames.

### Download the Whitepaper

# Key male eyewear buying statistics

## Some men are looking

## for fashion eyewear

You have male patients who are willing to buy fashion

eyewear—if it's reasonably priced. Make sure you're

catering to these patients with the right styles. 

![CVO_MensSurvey_2023_Social_1080x1080px2](https://info.cvoptical.com/hs-fs/hubfs/CVO_MensSurvey_2023_Social_1080x1080px2.jpg?width=600&height=600&name=CVO_MensSurvey_2023_Social_1080x1080px2.jpg "CVO_MensSurvey_2023_Social_1080x1080px2")

![CVO_MensSurvey_2023_Social_1080x1080px1](https://info.cvoptical.com/hs-fs/hubfs/CVO_MensSurvey_2023_Social_1080x1080px1.jpg?width=600&height=600&name=CVO_MensSurvey_2023_Social_1080x1080px1.jpg "CVO_MensSurvey_2023_Social_1080x1080px1")

## Men are willing to

## spend out of pocket

For the right eyewear, men are willing to spend

out of pocket. Most ECPs say many of their male patients

are willing to spend up to $80 out of pocket for the right frames. 

## Men are looking for larger frames

Men want comfort. And when it comes down to it,

what that often means is they're looking for larger frames.

Do you have the right range of sizes for your male patients? 

![CVO_MensSurvey_2023_Social_1080x1080px3](https://info.cvoptical.com/hs-fs/hubfs/CVO_MensSurvey_2023_Social_1080x1080px3.jpg?width=600&height=600&name=CVO_MensSurvey_2023_Social_1080x1080px3.jpg "CVO_MensSurvey_2023_Social_1080x1080px3")

## Using data to improve your capture rate

There are few things your eyewear patients will appreciate more than informed opinions on the right eyewear for them. It's why they 

go to you in the first place: They trust you for your knowledgeable care. That includes in the optical dispensary, where choosing the right frames

isn't just a fashion decision. When optical employees enter patient conversations informed about what that patient is likely looking for, they're

chances of capturing a sale are that much better. That's why we believe this data on male eyewear buying habits will help you improve your

capture rate among male patients.

 

Enjoy, and keep an eye out for the next one! 

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