Increase your male patient capture rate

with free, exclusive insights

2020 ILLA

Learn more about how

men buy eyewear

We surveyed over 450 eye care professionals to better understand how men buy eyewear. Now we're taking those insights and giving them to the entire industry, for free.

Our whitepaper features informed data that can help your team sell eyewear to men including:

  • Data on what men are willing to spend.
  • What factors influence male buying decisions. 
  • What men look for in their frames.

Download the Whitepaper

Key male eyewear buying statistics

Some men are looking

for fashion eyewear

You have male patients who are willing to buy fashion

eyewear—if it's reasonably priced. Make sure you're

catering to these patients with the right styles. 

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Men are willing to

spend out of pocket

For the right eyewear, men are willing to spend

out of pocket. Most ECPs say many of their male patients

are willing to spend up to $80 out of pocket for the right frames. 

Men are looking for larger frames

Men want comfort. And when it comes down to it,

what that often means is they're looking for larger frames.

Do you have the right range of sizes for your male patients? 

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Using data to improve your capture rate

There are few things your eyewear patients will appreciate more than informed opinions on the right eyewear for them. It's why they 

go to you in the first place: They trust you for your knowledgeable care. That includes in the optical dispensary, where choosing the right frames

isn't just a fashion decision. When optical employees enter patient conversations informed about what that patient is likely looking for, they're

chances of capturing a sale are that much better. That's why we believe this data on male eyewear buying habits will help you improve your

capture rate among male patients.

 

Enjoy, and keep an eye out for the next one! 

 

ClearVision, 425 Rabro Drive, Suite 2, Hauppauge, New York 11788, United States, 800-645-3733